Nipsey Hussle Appreciation

Hip Hop Roll would like to shine a light on the world’s favorite emerging hip hop star, Nipsey Hussle; and when I say world’s favorite I mean that just that. Stroll on over to NipseyHussle.com to see the magnitude of marketing that’s behind this rapper, all before he’s even released a full length studio album. Sony’s team of pushers have left no modern promotional tool untouched. Nipsey’s got ringtones, e-comix, merch, high profile press, contests, newsletter, mobile ad campaign, blogs, Facebook, Myspace, Wikipedia, imeem, Twitter, YouTube and the list goes on and on.

It’s no wonder the music industry saw dollar signs when Nipsey emerged on the scene. In this substance devoid, bubble gum rap saturated market, Nipsey Hussle is precisely the thing the consumer is craving: the real thing. A young Snoop Dogg, hailing from South Central L.A., member of the infamous Neighborhoods set, Rollin’ 60’s Crips, straight faced and charismatic. This isn’t the last you’ve heard of him.

Check out Nipsey with the fresh Alife brim in the video for his newest single tilted Roll The Windows Up featuring Slauson Boyz.